For the second year in a row, La Fabril held its commercial business roundtable from the industries and export division, called “Opportunities Without Frontiers for 2018”.

“The goal of this meeting was to execute a live exercise in order to analyze the ending year’s results and to project the expectations of the present year stemming from a process of strategic socialization that will allow us to reach the goals set as a collective”, indicated Francisco Salinas, Marketing Director for Industries and Exports at La Fabril.

During this event, which was held in Manta with an attendance of 150 executives among internal personnel and marketing representatives of the Company abroad, the Company indicated that during 2017 it increased its added value exports as compared to 2016.

Salinas emphasized that for the remainder of 2018, the Company will seek to increase its industrial sales in the country and that it will continue vying to increase its added value exports to the 21 countries it is currently marketing to such as Argentina, Colombia, Venezuela, Chile, United States, among others.

“To be a Company that works not only to offer quality products but also added value products and raw materials stemming from environmentally-friendly processes, represents one of the reasons why we have become an attractive option for various global multinationals”, stated Carlos Gonzalez-Artigas Loor at the closing of the meeting.

The event had the special presence of one of the survivors of the aerial tragedy at the Andes, Mr. Carlos Paez, who spoke about his experience in 1972, where he was lost together with other 72 survivors at the snow peaks of the Andes.

He contrasted his difficult memories with what should happen in day-to-day business life: leverage team work, make timely decisions, have leadership, assess the importance of quick responses in light of the unknown, and adapting to change, having creativity, courage, commitment, and “discovering unknown resources that we all have inside but don’t know that we do until direly needed”.