La Fabril is an Ecuadorian Company that stands out for its innovative products and because of what its slogan states that it is the “Industry of Ideas”. One of those successful products to which it gave life to was Lavatodo, which began as soap bars to then spread to powdered detergents, showcasing power in the removal of dirt on clothes and delicates through the hands of housewives.

Lavatodo was released in the Ecuadorian market in the year 1998 and with its 20 years under its belt, as well as its leadership in the category of household soaps, rewarded its most loyal consumers through a top-notch promotion so that consumers may participate in it by redeeming 3 Lavatodo product packagings at Western Union in exchange for a coupon to participate in a national sweepstakes.

Awards range from 3 brand-new, fully equipped automobiles, to 17 $1000 gift cards. Mariela Viteri, spokeswoman at the anniversary celebration of Lavatodo, emceed the much-awaited sweepstakes and award ceremony of the campaign.

ABOUT LAVATODO

Lavatodo, a leader in the Ecuadorian market in the Soaps Category (Source: Q’4 2018 Results, Kantar Worldpanel), consists of a variety of fragrances such as: Floral, Lemon, Tangerine-Orange among many, and offers different presentations to housewives.

In March 2016, Lavatodo launched its new powdered detergent that combines the strength of detergent with the mildness of soap in the following presentations: floral and lemon. Sizes currently sold in the Ecuadorian market are: 1.9 kg, 1 kg, 580g, and 360g, among others.

In the photo, from left to right are the following representatives:

• Adriana Ubilla – Head of the Brand
• Humberto Moya – Notary Public
• Mariela Viteri – Spokesperson for the Promotion.
• Luis Enrique Vintmilla – Brand Coordinator.